How do you promote handwashing in a context or country where some people don’t have access to sinks?

By using context appropriate music, images, and messaging.

It’s corona time!  As the world adapts and responds to COVID19, the UkaniManje artists do what they do best: carry messages about health and hope.  Because our artists have been trained as part of a cohort with access to doctors and public health professionals, when COVID19 came to Zambia, the group was quickly able to pivot and create culturally relevant PSAs which incorporate a catchy theme song and relevant information.  Within one week, the artists each created a PSA on topics ranging from social distancing to handwashing, using facts vetted and suggested by our public health professionals.   

UkaniManje artist Abel Chungu reminds Zambians to wash their hands for “Extra Time” of 20 seconds using the chorus of his #1 hit song Extra Time.